Tone of Voice
How Pantalytics communicates is just as important as how we look. Our voice is professional, clear and human.
Brand personality
Professional & Reliable
We communicate clearly and directly. No jargon, no hype.
Practical
We focus on concrete outcomes, not abstract promises.
Human
We speak as entrepreneurs to entrepreneurs. First person plural ('we'), direct address ('you').
Honest
We give honest advice, even if it means recommending something else.
Voice attributes
| We are | We are not | |
|---|---|---|
| Tone | Professional, warm | Corporate, stiff |
| Complexity | Clear, accessible | Oversimplified, condescending |
| Perspective | Business-first | Technology-first |
| Claims | Specific, evidence-based | Vague, hyperbolic |
| Vocabulary | Dutch/English industry terms | Buzzword-heavy |
Writing guidelines
Writing guidelines
- Use active voice: 'We implement Odoo' not 'Odoo is implemented by us'.
- Be specific: '20-40% less effort' not 'significantly better results'.
- Address the reader directly: 'you' / 'your'.
- Lead with the customer benefit, not the technical feature.
- Keep sentences short. One idea per sentence.
Avoid
- Corporate buzzwords: 'synergy', 'leverage', 'paradigm shift'.
- Unsubstantiated claims.
- Passive voice without reason.
- Overly formal language when a simple word works.
- Unnecessary capitalization (e.g., 'Smart Business Software' only in titles).
Examples
Don't Our state-of-the-art solutions facilitate your digital transformation.
Do We help you streamline business processes with open source software.
Don't Our cutting-edge AI platform leverages synergies to drive digital transformation.
Do Our AI reads Odoo source code, maps your data automatically, and tests continuously. You go live faster.