Colors
The Pantalytics color palette is built around a dark, professional base with a recognizable purple accent. Use these colors consistently across all communications.
Logo colors
The primary Pantalytics logo is navy blue. The gold variant is available for special applications.
Primary colors
Text & background
Dark mode & Light mode
The Pantalytics color palette has two variants for app development. Dark mode is the primary brand environment; light mode is the lighter variant for everyday use.
Dark mode
Pantalytics
Smart business software that brings order to your processes.
Accent buttonLight mode (default)
Pantalytics
Smart business software that brings order to your processes.
Accent buttonDark mode
Dark variant for feature sections and brand visuals. Dark teal background with white and accent purple (#9b99ff).
Light mode (default)
The default for all apps and interfaces. White background with darker accent (#5b58d8) for WCAG AA compliance.
WCAG Contrast ratios
The table below shows contrast ratios for commonly used combinations. Ensure text always meets the WCAG AA standard.
| Combination | Ratio | AA | AAA |
|---|---|---|---|
| #ffffff on #001d21 | 17.65:1 | Pass | Pass |
| rgba(255,255,255,0.6) on #001d21 | 7.06:1 | Pass | Pass (large) |
| #9b99ff on #001d21 | 5.84:1 | Pass | Pass (large) |
| #001d21 on #ffffff | 17.65:1 | Pass | Pass |
| #9b99ff on #ffffff | 3.02:1 | Fail (normal) | Fail |
WCAG Contrast ratios — Light mode
Contrast ratios for the light mode color combinations.
| Combination | Ratio | AA | AAA |
|---|---|---|---|
| #001d21 on #ffffff | 17.65:1 | Pass | Pass |
| rgba(0,29,33,0.6) on #ffffff | 7.06:1 | Pass | Pass (large) |
| #5b58d8 on #ffffff | 5.20:1 | Pass | Pass (large) |
| #4a47c4 on #ffffff | 6.36:1 | Pass | Pass (large) |
| #5b58d8 on #f4f5f7 | 4.82:1 | Pass | Pass (large) |
Usage guidelines
- Never use accent purple (#9b99ff) as body text on a white background — the contrast is insufficient (3.02:1).
- The accent color is intended for interactive elements, eyebrows and decorative highlights.
- Dark teal backgrounds are the primary brand environment.
- White sections are used sparingly for emphasis and contrast.